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Upcoming Webinar

Paying for College: Strategies for Affording Higher Education

A Live Parent Education Webinar


Paying for college looks very different depending on a family’s financial picture—but every family benefits from understanding how the system actually works.


Whether you expect to rely heavily on financial aid, won’t qualify for need-based aid at all, or could afford the full cost but want to make smarter, more strategic choices, this webinar will help you approach college costs with clarity and confidence.


This session is designed to replace stress and confusion with information, perspective, and practical options.


What We’ll Cover

In this webinar, we’ll explore how college is paid for across a wide range of family situations, including:


  • How college pricing really works (and why the sticker price is rarely what families pay)
  • The difference between need-based financial aid, merit aid, and institutional discounts
     
  • What determines financial aid eligibility—and common misconceptions
     
  • Planning strategies for families who will qualify for need-based aid
     
  • Options for families who won’t qualify for need-based aid
     
  • Smart alternatives for families who could pay full cost, but don’t want to
     
  • How savings tools like 529 plans fit into a broader college funding strategy
     
  • How college choices impact long-term financial health, including retirement
     

This is not about finding loopholes or pushing one “right” path—it’s about helping families understand their options so they can make thoughtful, informed decisions.


Who This Is For

This webinar is designed for families across the financial spectrum, including:


  • Families who hope to rely primarily on need-based financial aid
     
  • Middle-income families concerned about affordability and the “financial aid gap”
     
  • Families who may not qualify for aid but want alternatives to paying full price
     
  • Parents who want to balance college costs with other priorities, like retirement
     
  • Families with students in upper elementary, middle school, or high school
     

If college is somewhere on your horizon—whether soon or years away—this session will meet you where you are.


Why Attend Early?

Understanding how college is paid for earlier rather than later allows families to:

  • Save more intentionally (or realize when saving may not be the primary strategy)
     
  • Make more informed academic and college list decisions
     
  • Avoid last-minute financial surprises during senior year
     
  • Feel more confident and less reactive when costs come into focus
     

This session is especially valuable for families who want to plan ahead rather than scramble later.
 

Session Details

  • Date: Thursday, February 19th
     
  • Time: 6:00 - 7:30PM Pacific Time
     
  • Format: Live on Zoom
     
  • Recording: Available to all registered participants
     
  • Audience: Parents/guardians
     

Important: After checking out on Stripe, follow the instructions to complete your Zoom registration and receive the Webinar link 


Important Note: 

This session provides general guidance and education. Individualized advising or personalized college planning is not included.


Registration

Please choose the best pricing option for your family.
Standard: $79Supported: $59Community: $39

Previous Webinars

College Admissions Clarity Session

A grounded, 90-minute session for parents of teens


When everything feels uncertain, it can be hard to know how much to plan — and how much pressure is too much. This live session is designed for parents who want a calm, big-picture understanding of how college admissions actually works, without panic, pressure, or comparison culture.


This is not a “how to get into Ivy League schools” webinar. It’s about fit, timing, options, and how to support your teen in a way that keeps them grounded, motivated, and confident. Highly selective schools may or may not be part of that picture.


This session is especially helpful for parents of 8th–11th graders who want to understand the bigger picture early and make thoughtful decisions from a place of clarity rather than fear.


What We’ll Cover

  • What actually matters (and what doesn’t) at different stages of high school
     
  • How to support exploration without turning everything into a high-stakes decision
     
  • Timing, fit, and realistic options—academically, emotionally, and financially
     
  • How parents can stay steady guides, even when the larger world feels uncertain
     

There will be time for Q&A at the end of the session.


Session Details

  • Date: Wednesday, January 28, 2026
     
  • Time: 7:00–8:30pm PT
     
  • Format: Live on Zoom
     
  • Recording: Available to all registered participants
     
  • Audience: Parents/guardians
     

After checkout, you’ll be prompted to complete Zoom registration to receive the access link and reminders.


Important Note: 

This session provides general guidance and education. Individualized advising or personalized college planning is not included.


Navigating the College Admissions Process: What Every Parent Needs to Know

Paying for College: Understanding Financial Aid, Scholarships, and Cost Strategies

Paying for College: Understanding Financial Aid, Scholarships, and Cost Strategies

Feeling overwhelmed by the college admissions process? This webinar covers everything you need to know about creating a college list, understanding college admission timelines, application requirements, and how to support your teen each step of the way. Gain clarity and confidence with practical tips and a clear roadmap.

Paying for College: Understanding Financial Aid, Scholarships, and Cost Strategies

Paying for College: Understanding Financial Aid, Scholarships, and Cost Strategies

Paying for College: Understanding Financial Aid, Scholarships, and Cost Strategies

With college costs on the rise, learn strategies to make higher education affordable. This webinar explains how to navigate federal financial aid, apply for scholarships, consider cost-effective options, and plan financially for the college years. Make informed choices to help maximize your investment in your child’s future. 

Past Events:

🧭 Navigating College Admissions

📍 Scotts Valley Library
🗓 Monday, February 3rd
⏰ 5:00 PM

Feeling overwhelmed by the college admissions process? Teens and their parents in Santa Cruz County and the surrounding areas are invited to join us for this free, informative workshop to learn:


  • How to build a balanced college list
  • Application strategies and timelines
  • Tips for exploring financial aid options


Presented by Lizette Paredes, Founder of Empowered Access, in collaboration with Santa Cruz Public Libraries

 💰 Paying for College
📍 Capitola Library
🗓 Saturday, March 29th
⏰ 1:00 PM 

 Worried about how to pay for college? Teens and their parents in Santa Cruz County and the surrounding areas are invited to join us for this free, informative workshop to learn: 

 

  • How to maximize financial aid opportunities
  • Smart strategies for reducing college costs
  • Tips for comparing financial aid award letters


Presented by Lizette Paredes, Founder of Empowered Access, in collaboration with Santa Cruz Public Libraries

Stay tuned for Upcoming Events!

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